I design for the frontier, where AI hands people the power to create, and your users leave the path you built.
For twenty years I built worlds where the people inside them did the creating.
Not me.
AI just handed that same power to your users. Most companies are treating it as a threat. It's the best thing to happen to design in thirty years. Come draw the map with me.
Your users are becoming creators. I know how to design for that.
Right now
I'm building three things.
A woman writes to a man in prison. He writes back. You hold both pens.
The first game from Unwritten, a publishing house for the age of AI, where the reader does the writing.
Think of the one you'd never replace. Something about it was unfinished, and you finished it. Most products are forgetting how to do that. I'm working out why.
We start by playing. We write the opening of a book together, out loud, and you are the authors. The AI is your assistant. Then we go deep, and the way you think about design shifts under your feet.
A 45-minute keynote.
