Design The Hunger

A 45-minute talk that changes one thing: how your team sees the difference between products people use and products people love.

Most product teams optimise for the same outcomes. Faster onboarding. Higher retention. Less friction. These are good instincts and they solve real problems. But they cannot explain why some of the most successful products in the world break every one of those rules on purpose.

This keynote introduces the Khoric Framework: a way of seeing products that does not ask your team to abandon what they already measure. It asks them to measure one more thing. The thing that was always there but had no name.

Your team will leave knowing

• The difference between friction they should remove and resistance they should protect.
• Why finishing a product can destroy the thing users loved about it.
• A single question that reframes every product decision they make from that point on.

Format

45-minute keynote with Q&A. Every talk is adapted to your context. Works for product teams, design teams, and mixed leadership audiences of any seniority.